Brand Equity and Vertical Product Line Extent

Taylor Randall, Karl T. Ulrich, David J. Reibstein

Marketing Scienceco-citation neighborhood Posted 1998 · 29 years on the record

Quality on the academic Ledger

QaL

calibration-pending

Observed standing is 29.84th percentile in field & vintage. A calibrated QaL forecast is shown once this community passes the Layer-B back-test.

Reference class: co-citation neighborhood
190 papers it travels with · official headline

The NSF-bucket probability forecast appears for papers in a calibrated community.

Evidence behind the estimate — pulled from OpenAlex

233

Citations (total)

29.84%

Observed percentile (co-citation neighborhood)

Closed

Access

None

Retractions / corrections

29 yr

Age since posting

Business, Management and Accounting

Detected field (OpenAlex)

Read & cite — the Ledger points to the record; it does not host it

Read at source ↗DOI 10.1287/mksc.17.4.356 ↗OpenAlex record ↗Google Scholar ↗Cited by (233) ↗

Status: indexed and QaL-estimated. Refereed and Canon tiers, endorsements, and discussion require the community layer and are not part of this MVP.